E-Commerce & Retail
Xentral or reybex? Both systems from the E-Commerce & Retail segment – neutrally contrasted: suitability profile, prices, ratings, strengths/weaknesses and DACH compliance.
Last editorial review: July 2026How we rate
At a glance
Where Xentral and reybex lead across the recorded metrics – derived purely from the data.
Xentral
0 advantagesNo clear advantages in the recorded metrics.
reybex
1 advantages- Manufacturing & production
Level: Better avg. user rating (4,5 vs. 4,3)
Suitability profile compared
How strongly both systems cover the typical areas of use – the curated editorial assessment (scale 0–3) as a radar and as exact bars.
- E-commerce & retail
- Xentralspecialistreybexspecialist
- Manufacturing & production
- Xentralbasicreybexstrong
- Services & projects
- Xentralbasicreybexbasic
- International reach
- Xentralbasicreybexbasic
- DACH compliance
- Xentralspecialistreybexspecialist
Scale 0–3, a curated editorial assessment. The same yardstick as in the ERP finder.
Facts side by side
| Xentral | reybex | |
|---|---|---|
| Price from | from €99/month | from €99/month |
| Pricing model | Volume-based subscription (by order volume), unlimited users | SaaS subscription, tiered packages, unlimited users included |
| Company size | approx. 5-50 employees, scaling into the lower mid-market | SMEs up to the mid-sized mid-market (standard packages up to ~€3 million in revenue) |
| Deployment | Cloud (SaaS) | Cloud (SaaS) |
| Hosting | DE (AWS Frankfurt) | DE (ISO 27001) |
| Origin | Germany | Germany |
| Founded | 2008 (Xentral brand since 2017) | 2014 (software since ~2015) |
| Employees | approx. 150-200 | approx. 50 |
| Trial | 14 days free, no credit card - access ends automatically. | 14-day free test account. |
| Minimum term | Monthly, annual or 2-year contract depending on the offer; Scale plan with flexible contracts. | Minimum term 1 month; optional 12-month contract. |
| Support / SLA | Tiered SLAs (Mon-Fri 9am-5pm): standard Prio-1 emergency response within 2 hrs, Business support first response within 8 hrs, Priority support (add-on) Prio 1 within 1 hr with resolution in 24 hrs. | Response time from 8 hrs within business hours (Mon-Fri 9am-5pm); 24/7 system monitoring. |
Prices are approximations (as of 2026) and should be checked with the vendor before deciding.
User ratings side by side
Average across the linked third-party portals – the linked source is authoritative in each case.
What sets each system apart
The distinctive features that set both systems apart within the segment.
Xentral positions itself as a fully integrated cloud ERP for growing DACH online retailers - a step above lean order-management tools like Billbee, yet leaner and more brand-focused than the marketplace specialist plentyONE or the on-premise-based JTL.
- A full-fledged cloud ERP delivered as pure SaaS: it covers orders, warehousing, shipping, purchasing and light manufacturing, without a Windows client like JTL and without being limited to pure order management like Billbee.
- Deep automation and customization through Xentral Flows, 200+ ready-made integrations and an open REST API with app store - end-to-end no-code automation from the order all the way to the DATEV handover.
- A pronounced D2C and brand orientation with prominent reference customers (including YFood and KoRo) plus VC backing and a large partner network - a scaling ERP for direct-to-consumer brands rather than primarily a marketplace or multi-store specialist.
- Deliberately designed for collaboration with the tax advisor: no in-house financial accounting, but deep DATEV integration as an official partner - unlike the built-in bookkeeping of reybex and plentyONE.
In the e-commerce segment, reybex is the cloud-native omnichannel specialist that, uniquely among the DACH rivals, bundles online retail, an integrated KassenSichV-compliant till and full-fledged accounting without a user limit into a single platform - though it is smaller and less well known than Xentral, plentyONE or JTL.
- A fully integrated, KassenSichV/TSE-compliant POS till as a core module - true omnichannel including click & collect, whereas Billbee has no till at all and JTL-POS is a separate building block.
- Unlimited users and transactions as a flat rate in every package - unlike the volume- or GMV-based models of Xentral, plentyONE and Billbee, where costs grow along with the business.
- Full-fledged integrated financial accounting with DATEV export and ELSTER on board, instead of a mere DATEV interface as with JTL (via third parties) or Billbee.
- Cloud-native all-in-one made & hosted in Germany (inventory management, e-commerce, POS, accounting, PIM, CRM, EDI) - a maintenance and access advantage over JTL's on-premise Windows-client architecture.
Head-to-head: the assessment
Both perspectives honestly side by side – where one system leads and where the other counters.
Xentral against reybex
Xentral scores with greater brand awareness, a broader integration ecosystem and considerably more implementation partners, making it the more straightforward choice for pure D2C online brands. reybex comes out ahead when brick-and-mortar retail with an integrated POS till, full-fledged integrated financial accounting or B2B wholesale with EDI are required - areas Xentral only covers via DATEV export or add-on modules. Both start at around €99; reybex was named "Cloud-native ERP of the Year" in 2025 and rates marginally higher on Capterra.
reybex against Xentral
Both are German cloud ERPs for online retail starting at €99. Xentral is considerably better known (over 2,000 customers) and more mature in the pure e-commerce process, but it bills by volume and requires a 24-month term plus mandatory onboarding at entry, which drives real first-year costs to €13,000-21,000. reybex scores with its integrated point-of-sale till, unlimited users without a volume surcharge and stronger brick-and-mortar omnichannel, but it is smaller and more demanding during initial setup.
When Xentral, when reybex?
The concrete use scenarios in which each system is the better choice.
Choose Xentral when …
- Online retailers with shop + marketplaces looking to automate order/shipping processes
- Growing D2C/e-commerce SMEs escaping the chaos of siloed tools
- Retailers needing DE hosting, DATEV export and e-invoicing
Rather not when: Companies with very complex manufacturing/financial accounting or group requirements · Large organizations with >50 heavy users without an ERP team/partner
Choose reybex when …
- Omnichannel retailers with online, marketplace and store business
- E-commerce with many channel and system connections
- B2B wholesalers with EDI needs
Rather not when: Companies with complex manufacturing · Pure service providers without a flow of goods
Plans & prices compared
The editions of both systems side by side. Additional costs for implementation, add-ons and support apply depending on the vendor.
- Launchfrom €99/month
Starter package: up to 1,200 orders/year, max. €500,000 revenue, 1 shop + 1 marketplace, warehousing/shipping, invoicing & DATEV export; 24-month term
- Starterfrom €349/month
Growing retailers: approx. 500 orders/month included, up to 5,000 products, service package, unlimited users
- Businessfrom €649/month
Most popular: higher volume, up to 10,000 products, dunning, cost centers, SEPA, unlimited users
- Profrom €849/month
High volumes: unlimited products, advanced Flows/automations, prioritized support
- READYfrom €99/month
Entry point for small teams: standardized processes, unlimited users & transactions
- Gofrom €490/month (annual)
E-commerce & retail: shop/marketplace connectivity, shipping, pick & pack, purchasing, POS/till, DATEV
- Runon request
B2B trade: everything in Go plus CRM, EDI, 100% API, optional audit-proof archive & multi-entity capability
- Flyon request
Manufacturing SMEs: everything in Run plus production/capacity planning, QM, shop-floor data capture
DACH compliance compared
DATEV, GoBD, e-invoicing, hosting and language determine practical viability in the DACH region – here both systems directly side by side.
| Xentral | reybex | |
|---|---|---|
| Hosting & data protection | Cloud on AWS, data center in Frankfurt; ISO 27001/27018, data held in Germany. | Exclusively German data centers (including IONOS), ISO 27001/27018, GDPR, SLA 99.9%. |
| DATEV | Official DATEV partner; automatic export of invoices, credit notes and payments. | DATEV export and ELSTER integrated; described by users as largely seamless. |
| GoBD | Audit-proof invoicing with an immutable journal/document trail. | GoBD-compliant; till GoBD/KassenSichV-compliant; audit-proof archive optional (partner easy software). |
| E-invoicing | ZUGFeRD and XRechnung inbound and outbound (outbound since January 2025). | ZUGFeRD and XRechnung inbound and outbound (from 2025); XRechnung, per feedback, still has some room for improvement. |
| Language & support | German-language interface and support (vendor based in Augsburg). | German-language interface and support; multilingual, in use in 20+ countries. |
Strengths & weaknesses
Strengths
- Native, broad shop and marketplace connectivity (e-commerce focus)
- Unlimited users and strong process automation in warehousing/shipping
- High flexibility/customizability and an open API
- German compliance: DE hosting, DATEV, GoBD, e-invoicing
- Quick to get started for SMEs
Weaknesses
- Setup/customizing often only feasible with external help
- Usability/UI and documentation rated below average in places
- Support response times and performance under criticism
- Limits with complex accounting and scaling beyond ~50 users
Strengths
- Very broad integration ecosystem (100+ interfaces)
- Fully integrated, legally compliant POS till - true omnichannel incl. click & collect
- Unlimited users and transactions in all packages
- Comprehensive integrated accounting incl. DATEV export
- Hosting & data protection entirely in Germany
Weaknesses
- Steep learning curve during initial setup
- Documentation partly incomplete
- Manufacturing module less deep than dedicated manufacturing ERPs
- Support response times sometimes several days under heavy load
Verdict per system
Verdict on Xentral
Choose it when an e-commerce/retail SME in the DACH region wants a quickly deployable, integrated cloud ERP with strong shop/marketplace connectivity and DE compliance; less suitable for complex manufacturing or enterprise-scale operations.
Ideal for: Growing e-commerce and multichannel retailers in the DACH region looking for a quickly deployable, integrated inventory management system.
Full profile of XentralVerdict on reybex
A solid cloud-native DACH ERP with a clear strength in omnichannel retail: integrated till, broad shop/marketplace connectivity and German hosting with DATEV/GoBD/e-invoicing. Less suitable for complex manufacturing.
Ideal for: Omnichannel retailers with an online shop, marketplaces and physical stores (POS) as well as B2B wholesale with EDI.
Full profile of reybexXentral or reybex – which fits you?
In a free initial consultation we narrow down the right system for your requirements – vendor-independently.