• OMR Reviews4,1/5
• Capterra4,5/5
• G24,8/5

• OMR Reviews3,9/5
• Capterra3,8/5

Xentral positions itself as a fully integrated cloud ERP for growing DACH online retailers - a step above lean order-management tools like Billbee, yet leaner and more brand-focused than the marketplace specialist plentyONE or the on-premise-based JTL.

• A full-fledged cloud ERP delivered as pure SaaS: it covers orders, warehousing, shipping, purchasing and light manufacturing, without a Windows client like JTL and without being limited to pure order management like Billbee.
• Deep automation and customization through Xentral Flows, 200+ ready-made integrations and an open REST API with app store - end-to-end no-code automation from the order all the way to the DATEV handover.
• A pronounced D2C and brand orientation with prominent reference customers (including YFood and KoRo) plus VC backing and a large partner network - a scaling ERP for direct-to-consumer brands rather than primarily a marketplace or multi-store specialist.
• Deliberately designed for collaboration with the tax advisor: no in-house financial accounting, but deep DATEV integration as an official partner - unlike the built-in bookkeeping of reybex and plentyONE.

plentyONE is the functionally broadest cloud-based multichannel platform in DACH e-commerce - with its own online shop, WMS and 150+ marketplace connections it scales further up than most segment rivals, but it pays for this depth with complexity, setup effort and GMV-based costs.

• All-in-one depth: inventory management, WMS/multi-warehouse, PIM, CRM, POS and its own online shop (Ceres) in one cloud - rivals like Xentral or Billbee do not bring a native shop.
• Very broad marketplace and channel connectivity (150+ channels, ~300 add-ons) with central stock and order reconciliation at the heart of the platform.
• Scales from SME up into the mid-market/enterprise range, whereas Billbee and the classic JTL-Wawi primarily serve smaller retailers.
• Two-part pricing model of an edition base fee plus a GMV fee - unique in the segment, and at the same time the most frequently criticized cost factor.

• Online retailers with shop + marketplaces looking to automate order/shipping processes
• Growing D2C/e-commerce SMEs escaping the chaos of siloed tools
• Retailers needing DE hosting, DATEV export and e-invoicing

Rather not when: Companies with very complex manufacturing/financial accounting or group requirements · Large organizations with >50 heavy users without an ERP team/partner

• Marketplace sellers with several channels (Amazon, eBay, Kaufland, Otto)
• Retailers with their own warehouse / multi-warehouse operation
• Growing SMEs with a budget for setup/partner

Rather not when: Pure D2C brands without marketplace sales and solo shops without IT affinity · Projects with a very fast launch requirement

• Launchfrom €99/month

  Starter package: up to 1,200 orders/year, max. €500,000 revenue, 1 shop + 1 marketplace, warehousing/shipping, invoicing & DATEV export; 24-month term

• Starterfrom €349/month

  Growing retailers: approx. 500 orders/month included, up to 5,000 products, service package, unlimited users

• Businessfrom €649/month

  Most popular: higher volume, up to 10,000 products, dunning, cost centers, SEPA, unlimited users

• Profrom €849/month

  High volumes: unlimited products, advanced Flows/automations, prioritized support

• Litefrom €59/month

  5 marketplaces, 1 shop, up to 1,000 variants, 5 users, 1 warehouse; incl. GMV up to €10,000/month, above that a GMV fee

• Lite+from €99/month

  10 marketplaces, up to 5,000 variants, 10 users, 2 warehouses; incl. GMV ~€10,000-50,000/month

• Expandfrom €149/month

  15 marketplaces, up to 10,000 variants, 20 users, 5 warehouses incl. mobile app & POS

• Scalefrom €229/month

  25 marketplaces, up to 25,000 variants, 40 users, 10 warehouses, advanced B2B/D2C features

• Ultimateon request

  Individually calculated enterprise edition; GMV fee and terms negotiable