Sales & CRMLast reviewed: 2026-07-30

Price List

A price list is a structured collection of prices for items or services that applies to a specific customer group, currency, unit of measure and a defined validity period. It is the basis from which an ERP system automatically determines the correct sales price for quotes and orders.

A price list is a structured collection of prices that assigns a valid sales or purchase price to each item or service. It is built around clear criteria — which customer group or supplier it applies to, in which currency and unit of measure the prices are stated, and for which period it is binding. Instead of storing a single fixed price per item, the price list bundles many prices under shared conditions, making them assignable to a specific target group or channel.

From a business perspective, the price list is the central instrument of price differentiation: through it, companies ensure that regular customers receive different terms than new customers, wholesale different terms than end consumers, and the domestic market different terms than abroad. In an ERP system, the price list is not a static document but a data structure closely linked to the item master and customer master. It feeds the automatic price determination: when sales staff record a quote or order, the system derives the correct price from customer, quantity, date and currency, without anyone having to look it up manually.

At a glance

  • Structured collection of prices per item, valid for a specific customer group, currency and time period
  • Enables price differentiation: different terms for trade, end customers, countries and channels
  • Basis of automatic price determination in the ERP — no manual lookup for quotes and orders
  • Can be combined with tiered discounts, promotional and special prices, and net/gross presentation
  • Sales price lists (sales) and purchasing price lists (procurement) must be considered separately

How is a price list structured?

The core of every price list is the assignment of item to price. On top of that, however, sit several framework parameters that decide when and for whom this price actually applies. These include the customer group or customer segment, the currency, the quantity or pricing unit (such as unit price, price per 100 units or per kilogram), the validity period, and the flag indicating whether the figures are net or gross prices. Only these parameters turn a mere list of numbers into a controllable pricing instrument.

In practice, companies rarely maintain just a single price list. A base price list as the starting point, from which customer- or channel-specific lists deviate, is common. A standard sales price list may hold the list prices, while a dealer price list carries consistently lower prices and a promotional price list temporarily reduces individual items for a limited time. The art lies in a clear structure, so that prices remain maintainable and do not contradict one another.

Price list types: sales and purchasing

In principle, sales and purchasing price lists must be kept separate. Sales price lists reflect the terms on which the company delivers to its customers and are part of sales. Purchasing price lists — often referred to as purchasing conditions — document the prices at which a supplier delivers and belong to procurement. Both follow the same principle but act on opposite sides of the value chain and are assigned to different document chains in the ERP.

Static prices and tiered prices

A price list can contain simple fixed prices per item or quantity-dependent tiered prices. With a tiered discount, the unit price falls as the purchase quantity rises — for example, 10.00 € from 1 unit, 9.00 € from 100 units, 8.00 € from 1,000 units. Such tiers are either stored directly in the price list or layered on top as a separate condition rule. They make it possible to reward bulk buyers without having to maintain a separate list for each customer.

The price list in the ERP system and price determination

In an ERP system, the price list only unfolds its real value in interplay with price determination. Price determination refers to the logic with which the system automatically derives the applicable price during document entry. To do this, it evaluates several criteria: which customer or customer group is stored? What quantity is being ordered? What is the document date, and which price list is valid at that point? In which currency is the invoice issued? From this information the system derives the price, weights special and promotional prices, and applies tiers and discounts where relevant.

The benefit of this automation is twofold: it prevents errors from manual lookups and considerably speeds up document creation. When the price level changes, individual documents are not touched one by one; instead, a new price list version with a later validity date is created. All quotes and orders from that date then automatically use the updated prices, while earlier documents retain their historical prices — important for traceability and audit-proof documentation.

Price list hierarchy and priority

Because several price lists can apply at the same time, ERP systems need a clear ranking. The usual order is: a customer-specific special price beats the customer-group price list, which in turn beats the base price list. Promotional prices with limited validity often have the highest priority. This hierarchy ensures that for a customer with a negotiated special price the list price is not accidentally applied, while the regular tier applies to all other customers.

Why price lists matter

Price lists are the lever with which a company operationally implements its pricing policy. Without them, every price would have to be set individually per customer and transaction — error-prone, slow and barely controllable. With a clean price list structure, by contrast, entire customer groups can be repriced in a single step, seasonal promotions can be managed centrally, and international markets can be served in their respective currency. The price list translates the commercial strategy into an executable rule.

On top of this comes the aspect of consistency and compliance. When prices are maintained in one central place, it is impossible for different employees to charge the same customer different prices. For sales this means reliability, and for accounting a correct, auditable invoicing process. Especially with many items and channels — online shop, marketplace, field sales — a well-maintained price list is the precondition for the same, intended terms applying everywhere.

Delimitation: price list, quote, tiered discount and catalog

The price list is easily confused with related terms. A quote is an individual, often binding sales document for a specific customer and transaction; the price list, by contrast, is the upstream, general data basis from which the quote price is fed. Legally, a price list directed at end consumers is not a binding offer but a non-binding invitation to place an order (invitatio ad offerendum).

A tiered discount is a component or extension of the price list, not a standalone construct: it governs the quantity dependence of the price. The product catalog, in turn, describes the range with texts, images and attributes — it answers the question "What is available?", while the price list answers the question "What does it cost, and for whom?". In practice the two interlock: a PIM or catalog system provides the item description, and the ERP with its price lists provides the corresponding price.

DACH specifics: net, gross and price indication

In German-speaking countries, the distinction between net and gross prices is central when building price lists. In B2B business, prices are usually stated net, i.e. excluding VAT; in B2C business toward end consumers, by contrast, there is an obligation to state the gross price including VAT. An ERP system must therefore flag per price list whether the stored amounts are net or gross and correctly convert the respective other figure.

For prices toward consumers, the German Price Indication Ordinance (Preisangabenverordnung, PAngV) sets the framework: the total price including VAT and other price components must be stated, as well as — where applicable — the base price per unit of measure. These requirements mainly concern publicly visible price lists and online shop prices. In Austria and Switzerland, comparable principles of final-price indication apply. Anyone selling internationally must also cleanly map currencies and country-specific tax rates in separate price lists so that invoicing and presentation remain correct.

Example

Example: a wholesaler manages trade and end-customer prices separately

A manufacturer of garden supplies sells both to specialist dealers and, via its own online shop, directly to end customers. Previously, the team maintained dealer prices in a spreadsheet and shop prices separately in the shop system — with the result that a price increase had to be entered multiple times and dealers were occasionally supplied at end-customer prices because the wrong figure was pulled.

After the changeover, the ERP maintains two sales price lists: a net dealer price list with tiered discounts for larger purchase quantities and a gross end-customer price list that feeds the online shop. Via the customer group, the system automatically recognizes which list applies; price determination pulls the correct tiered price for a specialist dealer and the gross price including VAT for a shop customer. A price increase is now created once as a new price list version with a validity date and takes effect consistently across both channels.

Frequently asked questions

The price list is the general, upstream data basis with prices for customer groups and periods. A quote is the specific, often binding sales document for an individual customer and transaction, whose prices are derived from the matching price list. A public price list to end customers is legally not a binding offer.
That depends on the degree of price differentiation. Common is a base price list plus separate lists per customer group (e.g. trade and end customers), currency or promotion. Few, clearly delimited lists are easier to maintain than many customer-specific lists; the latter can often be replaced by tiered discounts or special prices.
In B2B business, prices are mostly kept net excluding VAT; in B2C business toward end consumers, gross including VAT. Under the Price Indication Ordinance (PAngV), the total price including tax must be stated toward consumers. The ERP flags the presentation per price list and converts the respective other figure.
Via price determination: the system checks customer or customer group, quantity, document date and currency and selects the matching price list based on a priority hierarchy. Customer-specific special prices beat group and base price lists, and limited-time promotional prices often take precedence. This way the correct price is pulled automatically for every document.

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