• OMR Reviews3,9/5
• Capterra3,8/5

• OMR Reviews4,7/5
• Capterra4,7/5
• Trustpilot4,0/5

plentyONE is the functionally broadest cloud-based multichannel platform in DACH e-commerce - with its own online shop, WMS and 150+ marketplace connections it scales further up than most segment rivals, but it pays for this depth with complexity, setup effort and GMV-based costs.

• All-in-one depth: inventory management, WMS/multi-warehouse, PIM, CRM, POS and its own online shop (Ceres) in one cloud - rivals like Xentral or Billbee do not bring a native shop.
• Very broad marketplace and channel connectivity (150+ channels, ~300 add-ons) with central stock and order reconciliation at the heart of the platform.
• Scales from SME up into the mid-market/enterprise range, whereas Billbee and the classic JTL-Wawi primarily serve smaller retailers.
• Two-part pricing model of an edition base fee plus a GMV fee - unique in the segment, and at the same time the most frequently criticized cost factor.

In the e-commerce segment, Billbee is the deliberately lightweight order-management tool: it centralizes and automates multichannel order processing cheaply and quickly, but it is not a full ERP like Xentral, reybex, plentyONE or JTL and forgoes warehouse management (WMS), manufacturing and true financial accounting.

• The lowest barrier to entry in the comparison group: transaction-based from €9/month, cancelable monthly without a contractual commitment - instead of edition subscriptions from €59-99/month at the full ERPs.
• The highest user satisfaction in the segment (OMR 4.7/5 from 314 reviews) with very fast setup without IT knowledge or an implementation partner.
• Deliberately lean as a pure OMS: very flexible, rule-based automation and 100+ interfaces, but without WMS, manufacturing, CRM and without its own accounting (only document generation plus DATEV export).
• Provider-independent of its own shop system - Billbee sits as neutral middleware above Amazon, eBay, Kaufland, Shopify, Shopware and co., while plentyONE and JTL bring their own shop ecosystems.

• Marketplace sellers with several channels (Amazon, eBay, Kaufland, Otto)
• Retailers with their own warehouse / multi-warehouse operation
• Growing SMEs with a budget for setup/partner

Rather not when: Pure D2C brands without marketplace sales and solo shops without IT affinity · Projects with a very fast launch requirement

• Small to medium online retailers with several sales channels
• D2C brands and Amazon FBA/marketplace sellers
• Retailers who want to start quickly and connect the tax advisor via DATEV export

Rather not when: Companies looking for an integrated full ERP with accounting/CRM · Manufacturing businesses and large retailers with very high order volume

• Litefrom €59/month

  5 marketplaces, 1 shop, up to 1,000 variants, 5 users, 1 warehouse; incl. GMV up to €10,000/month, above that a GMV fee

• Lite+from €99/month

  10 marketplaces, up to 5,000 variants, 10 users, 2 warehouses; incl. GMV ~€10,000-50,000/month

• Expandfrom €149/month

  15 marketplaces, up to 10,000 variants, 20 users, 5 warehouses incl. mobile app & POS

• Scalefrom €229/month

  25 marketplaces, up to 25,000 variants, 40 users, 10 warehouses, advanced B2B/D2C features

• Ultimateon request

  Individually calculated enterprise edition; GMV fee and terms negotiable

• Starterfrom €9/month

  Transaction-based up to approx. 200 orders/month; all features & interfaces included, unlimited users, cancelable monthly (e.g. ~€18 at 20, ~€43 at 120 orders)

• Growthtransaction-based (from ~200 orders/month)

  Additional free partner tools (Amainvoice, VentoryOne, Replyco); from ~3,300 orders €0.06 per order